It might still eventually be called the Xbox 720, but it looks like we might have to start referring to the next Microsoft console by another name.

The name mystery is just one part of the puzzle as to what the next Microsoft console will be. Microsoft has faced criticism over the name of the Xbox 360 since it is not nearly as elegant as the PS3 or Wii.
According to Kotaku, the console's codename is Durango, which is no indication whatsoever about what the final name will be, though there have been instances where a codename ended up being used due to favorable consumer reaction.

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