Today’s retailer is facing ever-expanding opportunity, but they are also facing unprecedented challenges. Retailers have more channels to reach their customers and grow globally, but they must also serve an empowered consumer with access to more information and choice than ever before. It’s commonplace to find retail customers in the store cross-shopping the latest promotion or competitor down the street – forcing retailers to use IT in an entirely different way to drive visibility across the organization, to react quickly, seize new opportunities, and build customer loyalty. Retailers also have to find new ways to make their most valuable asset – people – more productive.

This week marks the worldwide general availability of Microsoft Dynamics AX for Retail, a new end-to-end solution for midsized specialty retailers that offers a deep level of integration across point of sale, store management, supply chain, merchandising and financials to address business productivity, while enhancing customer service

You can find out more at http://www.microsoft.com/dynamics/en/us/products/ax-retail.aspx. For an extended blog post, please visit “The Edge,” the Microsoft Dynamics ERP blog.

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