When Microsoft finally releases its follow-up to Windows Vista and it's time for the business and technology journalists (yes, bloggers are included in that grouping) across the world to decide if Windows 7 is the kind of operating system most people should want to use, Microsoft will be facing a deluge of biased individuals that, aware of that bias or not, won't give Windows 7 a fair shake.
Maybe it's wrong for a journalist to call out colleagues and fill you in on a dirty little secret that occurs across all sectors of this business, but, to be quite honest, I don't think I'm saying anything that should come as a surprise to anyone who follows the news. Regardless of whether you believe in the greatness of Steve Jobs or you choose to use only Velocity Micro machines out of your hatred for Apple, one thing remains: the vast majority of journalists use Macs to write their stories and have a deep-seated love for Apple products.
And although some journalists are expected to be "objective," I'm a firm believer that that's impossible. Aware or not of the language being used, there isn't one journalist in the world (tech or not) that can be undeniably objective at any time. I applaud it, though -- I think objectivity is a crock and doesn't truly reflect the history and time-honored tradition of journalism.
But I digress. When Windows 7 hits store shelves and countless PCs near you, don't expect too many glowing endorsements. Granted, there will be some and I'm sure that you'll find some of the best coverage here on CNET, thanks to a relatively diverse set of journalists that fall on either side of the fence. But across the Web, don't expect too many positive reviews.
Why? Because when a journalist that was (at one time, at least) a geek writes a review about Windows on a Mac machine, which they have used for the past decade, immediately they have lost true objectivity and they're playing in a world that's unknown. In essence, they were raised and continue to thrive off a Mac and now they're expected to comment on a Windows machine?
I don't think so.
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