Wallop launches its beta product, the first social experience to connect designers and consumers through a marketplace for self-expression.

Wallop, a company spun out of Microsoft and backed by veteran venture capital firms, today launched its beta product, a breakthrough innovation in the social networking space with a unique business model. Wallop, an invitation-only network, for the first time combines a social networking site with a marketplace, enabling an entirely new way to self-express and enhance a person's increasingly important online image. Central to Wallop's business model will be Adobe(R) Flash developers and designers who will sell their personal creations on Wallop's marketplace. Now Flash experts, who have been responsible for many of the most innovative Web concepts, can make money doing what they love without any of the business hassle.

Wallop's marketplace model empowers users to further enhance their online image by purchasing ready-made, interactive forms of self-expression, or what Wallop calls "Mods" from Flash developers and designers who are members of the Wallop Modder Network (WMN). Thanks to this rapidly growing group of Modders, Wallop's marketplace is populated with original Flash content, such as interactive characters, stylistic backgrounds, graphical features and games, ready for purchase by the broad market of Wallop consumers.

"We have been working with Wallop's Modder Network for several months now and have been very impressed with the opportunity it presents to Flash designers everywhere," said Alex Bard, president & CEO of Goowy Media.

"They made it very easy for us to extend our minis, from yourminis.com, into the Wallop community. This creates value for the Wallop members while providing a great opportunity for individual Flash developers and companies to extend their applications and to create revenue opportunities."

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