The most anticipated entertainment event of the year is almost here. Starting at midnight tonight, millions of people around the world will embark on a mission of courage, sacrifice and valor in “Halo: Reach,” the thrilling prequel to the iconic “Halo” trilogy that became a global entertainment phenomenon and defined a generation of gamers over the past decade.

Not since the debut of “Star Wars: Episode I” have fans been so excited to revisit a beloved franchise. Recently dubbed “a pop culture phenomenon” by Variety magazine and hailed as the No. 1 game series of all time,¹ the “Halo” franchise will once again make history with the launch of “Halo: Reach,” which goes on sale at 12:01 a.m. Sept. 14 in more than 25 countries.

To celebrate the launch, tens of thousands of retailers around the world are opening their doors at midnight exclusively to sell copies of “Halo: Reach,” as well as “Halo: Reach” Xbox 360 consoles and accessories. Special marquee launch events are taking place in major cities around the world, including New York, further adding to the fervor surrounding the highly anticipated video game, which is expected to top all previous entertainment launches this year.

“Halo” fans in New York will be treated to a special performance by hip-hop star Kid Cudi at the new Best Buy Theater in Times Square. The New York launch event will be broadcast live in HD on Spike TV beginning at 11:33 p.m. EDT, and it will also air live on the Times Square MTV billboard.

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