Testing begins with Yahoo!

Posted by sumeethevans on July 23 2010, 1:15 AM. Posted in bing.

One of the most significant things our search and advertising platform teams have been working on over the past several months is the preparation and engineering for our search alliance with Yahoo!

When we announced our intention to enter into a search and advertising relationship with Yahoo! almost a year ago, we began a journey that will help us build a scale search advertising marketplace and provide a real competitive alternative for consumers, publishers and advertisers.

Beginning just a few days ago, we began some important testing across both our systems designed to verify our joint work and make sure we are ready to deliver a quality transition for customers, which we are on track to complete in the US and Canada over the next few months. Yahoo has posted an update on this milestone on their blog.

Full Story here