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Forrester Research has published a new report that examines the trust that American households place in PC and consumer electronics (CE) brands, including the brands of Microsoft, Nintendo and Sony (the red dots, above). The results may be surprising to gamers.
In Forrester's analysis, Sony's brand garnered the highest marks of the three companies (Sony also ranked 3rd out of 22 companies), earning an average of A plus. Of the companies surveyed, only Bose and Dell sport an A plus. Meanwhile, Microsoft's brand earned an overall grade of C (placing Microsoft at 20 out of 22), dragged down by low brand trust. Nintendo's brand earned a B, but was pulled towards the bottom of the ranking (17th place out of 22) by low brand potential and low brand adoption.
The chart above, courtesy Forrester, dramatizes the difference between the three brands. Sony and Nintendo are clustered together in the middle of the pack, with Sony enjoying higher trust and higher potential. The low marks that Forrester gives Microsoft in the area of trust and potential, however, means that the company will fight an uphill battle in trying to win consumers over to its CE and PC products.
A few revealing quotes from the study:
Continue at source
Will Microsoft learn anything from this?
NO! ......."Excellent!"
What happened to Bill Gates promise that in two years Spam would be a thing of the past? Most spam comes from insecure Windows computers, thanks to Microsoft! This could be one reason why people don't trust them, and the fact that they tend to "stiff" companies they collaborate with, oh and given a chance, will rip off customers too. Could also do with the way they use their lawyers to bully people; the insecure web browser, which needs continual updating could be another reason.
I say "May the evil empire crash and burn!" BTW, I'm a stock holder, so know a little about my company!
ft65
This little chart doesn't mean anything. All the names on the list are mostly hardware manufacturers, either computer systems or consumer electronics.
That's not really Microsoft's ballgame. Only recently have they started selling consumer electronics (Xbox(360)).
The "bad" opinion of Microsoft has been based on their software products not on their consumer hardware. Don't get me wrong, I don't think MS sells crappy software. There are numerous things that can cause a system to crash. I do think that's what the people who were interviewed had in mind when giving these bad scores.
I would be curious to see the same survey but then only limited to game consoles. I wonder if MS score would be that bad.