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Posted by Steven Bink March 30, 2006 9:34 AM with 8 comment(s)
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Forrester Research has published a new report that examines the trust that American households place in PC and consumer electronics (CE) brands, including the brands of Microsoft, Nintendo and Sony (the red dots, above). The results may be surprising to gamers.

In Forrester's analysis, Sony's brand garnered the highest marks of the three companies (Sony also ranked 3rd out of 22 companies), earning an average of A plus. Of the companies surveyed, only Bose and Dell sport an A plus. Meanwhile, Microsoft's brand earned an overall grade of C (placing Microsoft at 20 out of 22), dragged down by low brand trust. Nintendo's brand earned a B, but was pulled towards the bottom of the ranking (17th place out of 22) by low brand potential and low brand adoption.




The chart above, courtesy Forrester, dramatizes the difference between the three brands. Sony and Nintendo are clustered together in the middle of the pack, with Sony enjoying higher trust and higher potential. The low marks that Forrester gives Microsoft in the area of trust and potential, however, means that the company will fight an uphill battle in trying to win consumers over to its CE and PC products.

A few revealing quotes from the study:

  • "Microsoft faces big consumer defection risk. One measure of consumers' dissatisfaction with Microsoft is seen in the 5.4 million households that give it a brand trust score of 1 [distrust a lot] or 2 [distrust a bit]. Compared with all Microsoft users, these at-risk users have higher income, are much more likely to be male, and are bigger online spenders.(see endnote 7) These households know they run Microsoft software but would be just as happy to leave it behind — if they could."

Continue at source

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Source: www.joystiq.com

Comments

 

GoodThings2Life said:

Woah, wait a minute... let me get this straight...

A company that releases highly-used products and bends over backwards to fix their problems time and time again is LESS TRUSTED than a company that constantly works to screw its customers (by using more and more low-quality parts), and who installs rootkits on their systems (and then says, "Meh, no one knows what a rootkit is, so who cares?") ?!?!?!


What is the world coming to?
March 31, 2006 1:49 AM
 

GoodThings2Life said:

Wait, one more thing--- why are Bose, Apple, and Microsoft so singled out here?

What has Bose done to deserve such trust? I mean sure, they make great sound systems that cost a fortune, but I'm not sure what else they do...

I can sorta buy into Apple's rankings because no one ever hears Mac users complain about their Mac (I could explain why, but meh)...


Hmm, I can't help but notice LG Electronics is starting to lag behind too, according to this.
March 31, 2006 1:53 AM
 

Andrewft65 said:

Will Microsoft learn anything from this?

NO! ......."Excellent!"

What happened to Bill Gates promise that in two years Spam would be a thing of the past?  Most spam comes from insecure Windows computers, thanks to Microsoft! This could be one reason why people don't trust them, and the fact that they tend to "stiff" companies they collaborate with, oh and given a chance, will rip off customers too. Could also do with the way they use their lawyers to bully people; the insecure web browser, which needs continual updating could be another reason.

I say "May the evil empire crash and burn!" BTW, I'm a stock holder, so know a little about my company!

ft65

March 31, 2006 3:25 AM
 

GoodThings2Life said:

First of all, on my Exchange server with SP2, spam is pretty much gone... I can't remember the last time I had a piece of spam in my inboxes, and I have yet for it to filter mail inappropriately. Of course, I do spend time during the week to make sure that my filters are doing their job appropriately.

Second, I've never felt ripped off by them. I always get what I pay for, and I pay well for products that make my life a lot easier. Yeah, OK, I have to spend some time tweaking a new setup, and I have to run Updates once in a while, but that's easy. The same is true for the Adobe, Macromedia, and Symantec software that I purchase. Do I like every aspect? No... but I provide the feedback to them, and I use the functionality and products that fit my need.

Third, my browser experience in IE hasn't been "insecure" since I stopped going to web sites that suck and stick to legitimate sites that are trustworthy. Besides that, to be safe, I took 5 minutes of my time to go into Internet Options and play with the settings.

Sometimes, we have to step back and realize that our security state is largely dependent on ourselves more than a vendor. A company can provide all the door locks they want, but if you don't use them or if you leave the windows open, then we can't blame the vendor.

Lastly, your resume about being a stockholder would lend more credibility if you actually used your stockholding status to provide constructive criticism to the management rather than just whiney rants on a 3rd party message forum... IMHO.
March 31, 2006 4:20 AM
 

michielonline said:

This little chart doesn't mean anything. All the names on the list are mostly hardware manufacturers, either computer systems or consumer electronics.

That's not really Microsoft's ballgame. Only recently have they started selling consumer electronics (Xbox(360)).

The "bad" opinion of Microsoft has been based on their software products not on their consumer hardware. Don't get me wrong, I don't think MS sells crappy software. There are numerous things that can cause a system to crash. I do think that's what the people who were interviewed had in mind when giving these bad scores. 

I would be curious to see the same survey but then only limited to game consoles. I wonder if MS score would be that bad.

March 31, 2006 9:42 AM
 

Andrewft65 said:

I see how much Spam comes into my company. A $100 program call ORF, by Vamsoft is a magic piece of software that actually prevents delivery of Spam. Over 80% of incoming emails are spam! MS have not cured this. It is their poor software that causes most of the problems, they have to accept responsibility for their products. Poor  "owner understanding" should be factored in from the start. They have been writing software long enough.

My whinge on this forum will have more effect than any voting powers I have!

There is good reason why people don't trust Microsoft, whatever the survey was trying to achieve. People who understand MS M.O. recognise this! The O/S is still a consumer good.

The reason there is little alternative to Microsoft is because of 15 years of evil manopolistic practices. Bill is a clever man who has used his lawyers cunningly. They were successfully prosecuted by their own government, but nothing has changed.

I should be able to go to any site on the Internet, and not need to worry about rogue code. Mozill is pretty good at this. It is the way the browser is so poorly integrated into the O/S that causes all the problems with Windows. You don't seem to understand this fact.

I (and the world) have paid MS a lot of money for their products. I expect them to work satifactorily, that is all. Continual updates  are a sign  that  the software is  still very poor.

This site took over "Watching Microsoft Like a Hawk!" This was not a fan club, quite the opposite.  If no  one takes a stance against MS they will hold the  world to ransom! They are a hugely powerful, autocratically run company that needs to be brought to account
Regards


March 31, 2006 1:21 PM
 

GoodThings2Life said:

Well you're entitled to your opinion and viewpoint, I just wholeheartedly disagree and believe yours to be wrong. I live in the real world and base my knowledge on experience and fact. 72% of the email coming to my server is spam, and that's exactly what gets filtered out thanks to my continuous maintenance on the systems I operate to keep things running smoothly.

You would likely have a better experience if you took advantage of the tools and software you have and worked to better your experience rather than expecting any one company to just hand you a better experience.
March 31, 2006 3:11 PM
 

Andrewft65 said:

Interesting, we both get a similar volume of spam. I appear to live in the same world as you! ;-) Installing and configuration of ORF took <1 hour, then just a case of checking the logs from time to time. You will be glad to hear it runs on IIS SMTP (even on Windows 2k Pro!)  It rejects spam "before arrival", gives a delayed "protocol error" to spam bots - thus saving bandwidth by not accepting spam in the first place. It temporary delays delivery (greylists) unknown senders, it does several kinds of reverse lookups. It automaticly adds to a whitelist database, individual sender and recipient mail addressees. The delayed SMTP "protocol error" response to (learned) spambots, slows the bot's progress - to "fight back". Must admit to adding a few domains and IP, of companies that have anoyed me.

Been email admin for over 10 years. Been running Exchange v5.5 for over 6 years, why upgrade to a later version? Exchange 2k3 CALS upgrade costs are an insult, the recent extending to a 70 GB database too little too late. There are now cheaper solutions out there which do a similar job. Our two servers with 10 GB databases are still under control! No one complains about spam thanks to $100 ORF (from Vamsoft).
 
Unfortunately, my employer would not be prepared to pay me for , quote - "continuous maintenance of the (email) system", fortunately for me, a clever bit of software does it. I've evaluated Exchange 2000 and 2k3 - two words - "Rip off". Go on, have a look at ORF, save yourself some time!

Having said all that - the original post was, people don't trust Microsofts (buggy products) - for a good reason. Not all owners are as clued up as you and me. PC's with "Out Of The Box", insecure, poorly written Microsoft O/S are being used by miscreants to saturate email systems with malware and spam. After your own testament, your loyalty and support for Microsoft (the evil empire) is unfathomable.  As for ripping off their customers,  see the many successful class actions!

Microsoft , the convicted monopolist!

FWIW Andrew


April 1, 2006 3:46 AM

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