SINA Signs Licensing Agreement With Microsoft to Enhance Mobile Service

Posted by vasudev on January 7 2009, 11:08 AM. Posted in Microsoft Corp.

 Microsoft Corp. and SINA Corp. today announced a technology licensing agreement on the Chinese Couplet Generator technology — one of several cutting-edge natural language processing innovations created at Microsoft Research Asia. The licensed patents enhance SINA’s ability to deliver innovative mobile value-added services to the Chinese market.

Through the licensing agreement, Microsoft’s patented technology will be used in SINA’s new couplet service for mobile phones, which allows a mobile user to send his or her first line of couplet sentence in short message service (SMS) form to SINA’s server running Microsoft’s Chinese couplet generation engine. The engine will automatically build the second line and horizontal scroll bearing an inscription to users in the form of multimedia message service or SMS. The service will be available by Jan. 6, 2009, in time for the Chinese New Year (Jan. 26, 2009), when billions of SMS messages will be sent with New Year’s greetings. The Chinese-only couplet site can be accessed at http://bf.sina.com.cn/newbf/zt/09dl.html. SINA also plans to use Microsoft’s core technology to develop its own additional innovations, allowing the technology to be used in new and extended ways, and helping make mobile value-added services more personal, interactive and fun for consumers.

“Sharing and displaying couplets on Chinese New Year is a tradition that is thousands of years old, and we are excited that this new collaboration with Microsoft will help us bring this custom to computers and mobile phones,” said Gao-Fei Wang, vice president of SINA Corp. and general manager of SINA Mobile. “By working directly with Microsoft Research, we have been able to integrate advanced machine learning and language technology with our own innovations, expanding a Web-based technology and making it available for mobile and SMS, and delivering a service that is meaningful for our customers in China and the broader global Chinese community.”........................................Continue At Source