Today’s “rumor” has to do with the Microsoft brick-and-mortar stores, which have been slowly multiplying over the past year plus.
Currently, Microsoft has stores in San Diego, Calif.; Mission Viejo, Calif.; Scottsdale, Ariz.; Lone Tree, Colo.; Oak Brook, Ill.; Bloomington, Minn.; and Bellevue, Wash. Microsoft’s strategy with these stores has been to locate close to Apple stores in each city and use the stores as a showcase for new PCs, Xboxes, Kinects, Windows Phones, games, apps and other consumer goods.
According to one of my sources, who has had a very good accuracy track record, Microsoft may field as many as six new Microsoft stores in 2011. On the short list of likely sites: Houston, Orlando and … at long last … New York City.
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