This past week saw the launch of the new marketing campaign for the new Zunes heading our way November 13th. Cesar Menendez of the Zune Insider put the first TV commercial on Soapbox:

This years Zune campaign slogan: You Make It You. Makes sense. Zune is about your music, your videos, your photos, and now even your podcasts. Last year was welcoming us to the "social" - this year is making it about you. I love it. However - I’m not loving the commercial. Something about it just doesn’t work. Sure, its really cool to watch but it seems disconnected from the music, the device - essentially what Zune is all about. How can someone not knowing what the Zune is watch this commercial and get what Zune is all about? Folks watch iPod and iPhone commercials and *get* them and know what the devices are about. I’m sure this is one commercial of many planned so I’m not worried. I am pretty damn excited for the new Zunes - specifically the Zune 80 for me. And I simply cannot wait for the new Zune software. Those who know me know the Zune software has been the biggest pain point for owning a Zune. I have a feeling its going to get 100 times better.

Meanwhile, Cesar has welcomed Rob Greenlee to the Zune Team and blogger at the Zune Insider. Rob is like a podcasting God and has taken up the role of Podcast Programming & Marketing Lead. In Rob’s latest post, he talks about the upcoming new Zune software and the ability to "suggest a Podcast" via the new Zune software. Apparently the new Zune software and Zune Marketplace will have 1,000 podcasts in the Zune Marketplace Podcast Directory. By suggesting podcasts through the new Zune software, the list of podcasts in the Zune Marketplace can grow. I’m thinking about doing a weekly podcast/video podcast and submitting it to the Zune Marketplace. What do you all think?

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