LAS VEGAS — Feb. 19, 2007 — MSN® today announced a collaboration with three-time NBA All-Star forward LeBron James of the Cleveland Cavaliers to launch LeBron.msn.com, an inspirational, storybook-style Web site for kids and teens. LeBron.msn.com allows people to explore LeBron James’ road to athletic achievement, his dedication to basketball and academics, his devotion to his team, friends and family, and his role as a community activist and people’s champion. The site includes interactive content that provides James with the opportunity to share his experiences and encouraging messages with hundreds of millions of consumers worldwide who use MSN and Windows Live™ services.
“I’ve always wanted to have a place where kids can see all aspects of my personality — where I can really talk with them about where I came from, what I do and how I achieve my goals,” James said. “Working with MSN on LeBron.msn.com allows all my fans across the globe to share in my journey. My goal is to inspire people to achieve their goals and be part of something bigger than themselves.”
For those interested in hearing James discuss the new Web site, an audio clip is available at http://www.microsoft.com/winme/0702/29515/Lebron_QA.asx.
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