REDMOND, Wash. — Dec. 1, 2006 — MSN today launched the MSN^® Holiday Challenge at http://www.msnholidaychallenge.com, kicking off the holiday season in style with the help of four celebrities who will share video clues with consumers for a chance to win a share of $100,000 (U.S.) in cash prizes.

The innovative promotion gives consumers the opportunity to win grand prizes of $50,000, $20,000 or $10,000, or daily cash prizes through an MSN exclusive online content scavenger hunt.

The celebrity-hosted video clues direct participants to various sections of MSN: MSN Entertainment, MSN Shopping, MSN Tech & Gadgets, MSN Lifestyle, FOX Sports on MSN, MSN News, MSN Travel, MSN Health & Fitness, MSN Money and MSN Autos. After consumers answer three questions they will be automatically entered for the grand and daily cash prizes. Players may receive clues from one of these celebrities:

“The MSN Holiday Challenge is our gift to MSN visitors this season — tons of fun and helpful holiday information, delivered by the hottest celebrities, with the chance to win big money for the holidays,” said Lisa Gurry, director of MSN. “We encourage participants to play every day to learn more, be entertained and win big.”

The promotion starts today and lasts through Dec. 20, 2006. Consumers can play once a day to increase their chances of winning. Mr. Youth LLC is handling the promotion for MSN. Official contest rules can be found online at http://www.msnholidaychallenge.com/rules.

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