Kicks Off Live Earth Promotions

Posted by sumeethevans on June 29 2007, 12:05 AM. Posted in MSN.

Microsoft’s is kicking off its sponsorship of the upcoming Live Earth concert series with a host of promotions, including earth-friendly premiums and sweepstakes. <!--end paragraph--><!--begin paragraph-->The company has launched a promotional site at around the cause marketing initiative. It includes details on Live Earth and access to live, on-demand concerts, tips on being green, photo galleries and video clips. <!--end paragraph--><!--begin paragraph--> is the online media sponsor of the Live Earth concerts. The 24-hour concert series, which kicks off July 7 on seven continents, will bring together more than 100 musicians to raise awareness of global warming. The event is expected to draw more than 2 billion viewers. <!--end paragraph--><!--begin paragraph-->To plug the event, the company gave away five pairs of concert tickets, hotel accommodations and airfare as part of its MSN Live Earth sweepstakes. The promotion continues for a chance to win a trip to Australia. Participants who watch video clues on and answer trivia questions about climate crisis and green information will be entered to win. <!--end paragraph--><!--begin paragraph--> is tapping celebrities and environmental activists to film video clues for the promotion. The sweepstakes is available at To enter, people answer three questions correctly based on MSN Live Earth Challenge Web stories. <!--end paragraph--><!--begin paragraph-->One grand-prize winner gets a six-night trip to Australia to stay in a real-life tree house, $800 cash and a $500 online gift certificate for travel apparel or $10,000 and a $500 gift certificate. <!--end paragraph--><!--begin paragraph-->Continue At Source