Microsoft taps Yahoo exec to lead Web business

Posted by sumeethevans on December 6 2008, 4:48 AM. Posted in Microsoft Corp.

Microsoft on Thursday tapped a former Yahoo search executive to lead its online push, adding to the intrigue surrounding a possible search partnership between the two rivals.

Microsoft named Qi Lu president of its Online Services Group, responsible for all of the software maker's Web-based programs and services, including search and online advertising — areas where it ranks a distant No. 3 behind Google Inc. and Yahoo Inc.

The slot was left vacant after Kevin Johnson, a driving force behind Microsoft's quixotic attempt to buy Yahoo, departed in July. A top internal contender to succeed Johnson, former aQuantive chief Brian McAndrews, is leaving the company, Microsoft said.

Lu spent a decade working for Yahoo. He oversaw a high-profile effort, dubbed "Project Panama," that has helped Yahoo reap more money from the ads running alongside its search results. But that project took longer than investors had hoped to complete, giving Google more time to widen its advantage over its rival.

More than 100 Yahoo executives have left since January 2007, exasperated with the perceived bungling of the Sunnyvale, California, company's leaders. The Web icon, eclipsed by Google and outmaneuvered by nimble newcomers like MySpace and Facebook, has posted sagging profits for the past three years.

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