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Posted by Steven Bink January 3, 2008 3:14 PM with no comments
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you’ve been wondering where all the advertising for Windows Vista has disappeared to, look no further YouTube. Starting from last week, Microsoft has begun uploading a series of original short videos showcasing a combination of Windows Vista, Windows Live and Office 2007 experiences.

Unlike the $500 million heart-warming “Wow” campaign at the start of the year, this campaign focuses much more on functionality with realistic end-user scenarios and clear benefits on how using Windows Vista, Windows Live and Office can help get the job done. Perhaps this marks the beginning of the $300 million more Microsoft’s throwing into the Vista advertising pool.

The videos themselves are well-produced with scenarios most home users can associate with, such as making a panoramic photo. Instead of just talking about the benefits, it’s good they actually demo the products in-use from beginning to end to show how it can be done.

 

 

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