Microsoft’s Qi Lu Talks About Bing (and Confirms Facebook and Twitter Real-Time Data Deal)

Posted by sumeethevans on October 22 2009, 2:36 AM. Posted in bing.

Microsoft digital head Qi Lu took to the stage at the Web 2.0 Summit conference this morning, where he confirmed a “strategic” deal with both Facebook and Twitter to integrate real-time information into its Bing search service.

BoomTown broke news of those twin deals earlier today.

Bing’s Twitter integration in beta form is now live here (see an image of it below; click on it to make it larger).

twitterbing2 Facebook’s integration will come later, said Microsoft.

Before announcing the deal, Lu–who is a quintessential techie–first went a bit deep into the weeds to talk about “how we think about search.”

“To start with we think about search holistically…it’s about user intent,” said Lu. “What it amounts to is that you are trying to build a mindreader.”

Full Story at All Things D