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As part of Microsoft's strategy to dig its heels deeper into the health care world, the company announced on Wednesday that it's renamed its portfolio of enterprise software for the health care industry.
The new Amalga brand is now the umbrella name for all Microsoft enterprise health care industry software, including products formerly known as Azyxxi and Hospital 2000, which were products Microsoft acquired. Microsoft's Amalga brand offering spans clinical, operational, and financial functions in health care.
In addition to its Amalga product line for hospitals and other health care providers, Microsoft last October entered the consumer health care market with HealthVault, a platform that provides free Web-based health-related search and personal health record tools.
The word Amalga comes from the Latin word "amalgama," meaning "to bring together different elements," reflecting Microsoft's strategy to "bring solutions to providers and executives, allowing them to access patient information when and where they need it," said the company in a statement.
"We're trying to solve the complexity issue in health care with our solutions," said Davide Vigano, Microsoft health solutions group's general manager of enterprise marketing, in an interview with InformationWeek. "No matter how you look at it, health care is filled with challenges," he said.
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