Microsoft puts more muscle behind its potential ‘Kumo’ search brand

Posted by sumeethevans on December 3 2008, 12:05 AM. Posted in Microsoft Corp.

After a weekend of “it’s on-again/no it’s not” rumors regarding Microsoft doing some kind of search deal with Yahoo, it’s worth noting the Redmondians are still pushing ahead with their plan to rebrand Live Search as “Kumo.”

Kumo is one of a handful of potential new search brands Microsoft has been investigating as a replacement for  Live Search, according to my sources. (Others under consideration, as of this summer, included “Bing” and “Hook.”) But recently, Microsoft redirected some of its search servers to point to the Kumo.com domain, leading many to speculate that Kumo was the leader in Microsoft’s search-rebranding bake-off.

It’s not justthe  Kumo.com domain that the Softies have registered. It turns out it also has registered related placeholder names for some of the verticals that the company’s  search unit has been targeting — such as, travel, healthcare, wiki-search and the like. 

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