Microsoft pulls the plug on MSN Soapbox

Posted by sumeethevans on July 25 2009, 3:29 AM. Posted in MSN.

Microsoft is closing Soapbox, its onetime video-sharing rival to Google's YouTube, the company said Tuesday.

Last month, Microsoft told CNET News it planned to significantly scale back Soapbox. Now it turns out Soapbox will be scaled all the way down to nothing.

"We have decided to shut down the Soapbox feature," said Microsoft Vice President and MSN leader Erik Jorgensen in an e-mail. "Beginning today, July 21, we will be notifying both our customers and our internal and external partners that on July 29th, people will no longer be able to upload videos to Soapbox and on August 31st, the service will no longer be available."

Microsoft will continue to support MSN Video, which has 88 million unique users each month and delivers 480 million video streams each month, he said. Soapbox was responsible for less than 5 percent of MSN Video's streams.

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