Microsoft Partner Support Programs Channeling Success

Posted by bink on May 18 2006, 1:28 AM. Posted in OEM system builder.

Company awarded “Best System Builder Marketing Program” at Gartner ITChannel Vision Europe.

Microsoft Corp. today discussed its recent win at the Gartner ITChannel Vision event in Monte Carlo last month, where the company was recognized as having the technology industry’s Best System Builder Marketing Program. In voting on the award, system builders identified the Microsoft® Partner Program and the company’s System Builder Cooperative Marketing Program as especially valuable tools to help them compete. The company also discussed its latest offers and initiatives designed to build on the success of its reseller outreach efforts over the coming year.

“These programs, delivered to system builders this year, address eight of the nine top requests the system builder community has told us they want from Microsoft,” said Kurt Kolb, vice president of Worldwide System Builder and Genuine Software Initiative at Microsoft. “We are committed to giving system builders the resources and support they ask for, and are honored that they have recognized the effort and investments we’ve made to help them succeed.”

Based on ballots taken from software resellers themselves, the award is a gauge of the effectiveness of the company’s programs in increasing the satisfaction of its critical reseller partners and helping them compete in the marketplace. More than 220 partners from 21 countries in Europe attended this year’s Gartner ITChannel Vision event from the system builder community.

“The range of programs we’re offering to the system builder community speaks to the value they bring to the marketplace, and how critical they are as partners for Microsoft,” said Scott DiValerio, corporate vice president of the OEM division at Microsoft. “We look forward to continuing our dialogue with resellers over the coming year, and adding more value to our existing programs that provide incentives and rewards to help them compete.” Continue At Source