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Microsoft has sold more than 90 percent of its advertising inventory across its web, mobile, and video game businesses to the Discovery Channel for a one-day campaign to promote the television series "Deadliest Catch," the companies said on Monday.
Discovery Communications, owner of the Discovery Channel, did not disclose how much it will spend on the campaign running Tuesday, April 14, but said that the show's full online marketing budget would be devoted to the deal. The advertising campaign will span MSN, MSN Mobile, Windows Live Hotmail, Microsoft Live Search and Xbox Live, and comes as Microsoft remains in a heated battle with Google Inc and Yahoo Inc for increasingly scarce advertising dollars.
When the campaign launches on Tuesday -- which marks the premiere of the fifth season of the "Deadliest Catch," about crab fishing off the coast of Alaska -- it will involve a variety of Microsoft-developed video, mobile and interactive media.
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When compared to traditional advertising it becomes obvious the objective of marketing.
Marketing is not what generates a sale or closes the sale. Marketing in any business is to attract a potential customer.
It is the responsibility of the business, be it bricks and mortar or online to close and complete the sale.
So the question is, will advertising decline? Well to answer that question then simply ask yourself, does your business still need a flow of potential customers?
If there is a replacement for advertising, online or offline, then maybe.
Sure businesses have tighter budgets now, but should they increase their potential customer flow or let it dwindle in times of recession?
Simple answer, never let the customer flows dwindle. Cutting costs and expenses is important when revenue drops, but cutting expenses will not cause revenues to increase. Only increasing customer flow or web traffic will.
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