For all you who still believe Microsoft is still consumed with the impossible task of beating the iPod with the Zune, here’s more proof that Zune’s future is all about software and services and not hardware.
Microsoft is considering whether it should port the Zune software and services to other platforms, including Apple’s. There’s no guarantee that the Redmondians will end up doing this — or timetable as to when this could happen — but it’s one of many strategies under active consideration.
That’s what I heard today from Jose Pinero, Director of Communications for Microsoft’s TV, Video and Music Business. I had a chance to chat with Pinero at Microsoft’s consumer open-house showcase in New York on October 6.
As I’m currently using the Zune Pass subscription in conjunction with my Sony Walkman MP3 player, I realized that the service isn’t tied to the device. Sure, you don’t get the Zune HD operating system and user interface, but it’s still workable (with a little finagling).
I’ve been thinking that there might be a number of Apple iPod/iPhone users who might prefer a music subscription service over a pay-per-song one. (And one that’s better than Rhapsody.) Given the problems many iTunes users have trying to run iTunes on Windows, maybe they’d be interested in using the Zune software on their Windows PCs, even if they are iPod/iPhone users.
“We are evaluating a lot of options in terms of platforms,” Pinero confirmed, when I asked about this scenario.
Full Story at All About Microsoft