Taiwan's HTC has branched out into building up its own consumer brand, launching the world's first tri-band 3G Windows Mobile Pocket PC [TyTN] and 3G smartphone [MTeoR] under the new HTC brand identity. HTC will continue to support its operator-branded products and OEM partners as a key priority. At the same time, HTC will provide its new branded products to its existing Qtek channels, distributors, enterprise and operators, who do not carry operator-branded products.

HTC is well known in the industry as the company behind many of the most popular operator-branded devices.

The first devices to be offered with HTC brand are the HTC TyTN and the HTC MTeoR. These will be available from late July.

"We're thrilled to see HTC launching the TyTN and MTeoR under the new HTC brand, which further adds to HTC's stellar record of innovation on the Windows Mobile platform," said Pieter Knook, Senior Vice President, Mobile & Embedded Devices Division, Microsoft "These devices are defining a whole new category of phones with a range of entertainment and productivity options. An HTC brand also brings more choice to Windows Mobile customers in a rapidly growing and increasingly diverse mobile market."

The HTC TyTN features Direct Push email technology available with Windows Mobile 5.0, internet browsing, synchronization with Microsoft Outlook Calendar, Contacts and email, and the ability to work on applications in the Microsoft Office suite such as Word, Excel, PowerPoint and viewing PDF documents. TyTN comes equipped with a slide-out QWERTY keyboard and 2.8" colour display with touch-screen. It also features a jog wheel for easy, one-hand operation.

The HTC MTeoR, the world's first 3G Windows Mobile 5.0 Smartphone, is a slim-line candy bar device. It may be small, just 112.4 x 49 x 14.8mm and weighing a mere 120g, but this device is a powerful and "smart" phone. The HTC MTeoR features Windows Mobile 5.0 Direct Push technology for immediate synchronization of email, calendar and notes plus document viewers for PDF, Word, Excel and PowerPoint.

Both devices will be available across Europe from late July.

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