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Posted by Spy April 23, 2007 12:56 PM with no comments
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Google has knocked Microsoft off the top spot and been named the most powerful global brand of 2007.

It's the second year in a row a tech brand has beaten household names such as Coca-Cola, Marlboro and Toyota.

Google ranked first with a brand value of more than $66bn, nearly double its value in the 2006 ranking from Millward Brown Optimor.

Microsoft came in third this year with a brand value of $55bn. Fellow tech companies in the top 10 are China Mobile in fifth place and IBM in ninth.

The 10 most powerful global brands of 2007 plus value

1. Google - $66.4bn
2. General Electric - $61.9bn
3. Microsoft - $55bn
4. Coca-Cola - $44.1bn
5. China Mobile - $41.2bn
6. Marlboro - $39.2bn
7. Wal-Mart - $36.9bn
8. Citi - $33.7bn
9. IBM - $33.6bn
10. Toyota - $33.4bn

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Source: www.silicon.com

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About Spy

Hello world, as they say. I'm in Melbourne Australia and work as a Systems Administrator. I go to work every day with a smile on my face as I just love my work. Our company works across 30+ sites around the state so I travel a bit. We use mostly MS products, IBM hardware and 100% Cisco networking...it's a sweet mix for sure. I've been around Bink's site since it's inception way back when it was just a group on the MS site...that was a while ago. Bink.nu is the leading source of Microsoft news on the web that's for sure and I love being a part of Steven's team. Anyway, hope you enjoy the site.
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