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Posted by Spy March 31, 2007 11:01 AM with 1 comment(s)
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Five months after its introduction, industry experts give Microsoft Corp.'s Zune media player barely passing grades in terms of its marketplace success while Microsoft insists the device is on course.

"I'd give them a B-minus," said Ross Rubin, director of industry analysis for market research firm NPD Group. Other analysts gave Microsoft roughly the same marks.

"We are very definitely on target," insisted Jason Reindorp, a Microsoft marketing director for Zune. He said there will be some changes in Zune's direction, including, possibly, a Zune phone, but said Microsoft is satisfied with Zune's progress.

However, citing market studies, the analysts note that Zune has yet to make a dent in the large market lead of Apple's iPod. They also pointed to five specific areas in which Zune must improve.

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cchance said:

I'd say it was a solid B, what they need to do is release an iPhone competitor for cheaper with all the sexyness and figure out a way to get a 1mm slide out keyboard in their as well... then they'll have a success (either that or supe up a Miezu MiniOne and get it to market faster than meizu is managing) AND MAKE SURE IT HAS WIFI!

Chris | NTN
http://www.nextechnews.com

April 2, 2007 8:02 PM

About Spy

Hello world, as they say. I'm in Melbourne Australia and work as a Systems Administrator. I go to work every day with a smile on my face as I just love my work. Our company works across 30+ sites around the state so I travel a bit. We use mostly MS products, IBM hardware and 100% Cisco networking...it's a sweet mix for sure. I've been around Bink's site since it's inception way back when it was just a group on the MS site...that was a while ago. Bink.nu is the leading source of Microsoft news on the web that's for sure and I love being a part of Steven's team. Anyway, hope you enjoy the site.
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