During the NFL season opener on September 4, Microsoft aired the first of the ads that it paid agency Crispin Porter + Bogusky $300 million-plus  to create to help make over the company’s image.

No mentions or even thinly veiled references to Apple. And there is only an indirect reference to Windows.

Don’t get me wrong: I’m not yearning for the “Wow Starts Now.” But I’m not wowed by the first in what is expected to be a series of star-studded ads designed to reshape Microsoft’s consumer image.

Here it is, courtesy of YouTube:

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