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Posted by Vasudev January 8, 2009 10:42 AM with 3 comment(s)
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 Microsoft Tag is a new system to help give you a way to direct people to a URL using the camera on their mobile phone. You can think of it as TinyURL for optics, or Cue Cat on-the-go minus the hokey cat reader (hey, I know lots of people who loved that thing). It's actually a great system to visually direct people to a URL, free text, a vcard, or a dialer. You can sign up for free at Microsoft.com/tag, and download the app for your phone at gettag.mobi. Tag is available for a number of phones including Windows Mobile, Symbian, Blackberry, Android, and the iPhone. 

Tag can link to multiple types of content from web, SMS, e-mail, calendars, maps, or coupons and can be as small as 5/8". There is a great backend as well so you can see analytics on when and where people are reading your tags.

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Comments

 

michelr said:

Eh, such a system already exists since 1994: QR code

en.wikipedia.org/.../QR_Code

January 8, 2009 10:54 AM
 

IdeaExcursion said:

While existing technologies already exist, the service Microsoft built is <a href="www.ideaexcursion.com/.../" title="Microsoft Tag: Killer App">a bit different</a>. First, and most obvious by the name, is the relative high density of information. Wikipedia cites 3,500 characters per square inch. The other major difference, probably a bigger features, is that the tag serves primarily as a lookup, rather than containing the actual information.

Overall, I think the timing of something like this is great. With the wide availability of phones with a camera and internet access could be a boon to tagging technology.

I’m very excited about the implications.

January 8, 2009 6:41 PM
 

IdeaExcursion said:

(repost due to link parsing issue)

While existing technologies already exist, the service Microsoft built is a bit different (see my writeup at www.ideaexcursion.com/.../microsoft-tag-killer-app). First, and most obvious by the name, is the relative high density of information. Wikipedia cites 3,500 characters per square inch. The other major difference, probably a bigger features, is that the tag serves primarily as a lookup, rather than containing the actual information.

Overall, I think the timing of something like this is great. With the wide availability of phones with a camera and internet access could be a boon to tagging technology.

I’m very excited about the implications.

January 8, 2009 6:43 PM
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