Bing's Fall Update: More Helpful, Local, Social and Mobile

Posted by sumeethevans on December 16 2010, 5:47 AM. Posted in bing.

Today we spent some time in San Francisco to talk with people about the latest release of Bing which is rolling out in the coming weeks. We love getting the opportunity to share what we’re up to and talk about what’s next for search in general and for Bing in particular.

Here’s a brief look at some of the new work we showed today organized into how we think the work will benefit you:

  • More social: Expanding on our exclusive partnership with Facebook, we will now show you which of your friends have “liked” search results to help you decide the best answer to your query, whether it’s a vacation destination, movie selection, or laptop review.
  • More local: Better, easier to read and faster maps on the desktop and a focus on making the 40% of queries we see with local intent much easier.  Our Map Apps have been favorites of many users, and we’re exposing those apps more broadly by making them front and center on  Taxi Fare Calculator, Parking Lot Finder and Twitter Maps all help people make decisions in their everyday local lives and are now easier to find.  We’ve reduced the clutter and enhanced the contrast, making the maps easier to use. We also made the left-hand pane more task-oriented and are even taking you inside with interior maps for local malls and 360 degree interior panoramas for thousands of restaurants. 
  • More mobile: We’re bringing these focus areas to the mobile experience as well. However, just porting our PC product to the mobile device didn’t make sense. Instead Bing apps for Android and iPhone have all been updated to reflect how customers are using mobile devices. We’re delivering new mobile-friendly features like AutoSuggest, a new way to search by having a simple “conversation” with Bing. Integrated task completion experiences that let you book tables and have food delivered from partners OpenTable and GrubHub—right from search results like, “California Pizza Kitchen,” or “Chinese.” We also offer street-level mapping, real-time public transit status, unified “check-ins” and much more. Finally is updated with the latest HTML5 technologies to deliver an amazing browser-experience across many modern devices.

Full Story at Bing Blog