Beyond Business Intelligence: Delivering a Comprehensive Approach to Enterprise Information Management

This week, more than 100 CEOs representing many of the world’s leading companies are meeting in Redmond, Washington, to discuss technology trends that promise to reshape the corporate landscape. The occasion is the Microsoft CEO Summit, an annual event that we’ve been hosting since 1997.

In the decade since that first CEO Summit, technology has transformed the world of business in profound ways. Back then, e-mail was just emerging as a preferred medium for business communication. E-commerce was in its infancy. Most companies still relied on faxes and phone calls to conduct business.

Today, we communicate and collaborate instantly with colleagues, customers and partners around the world. Global supply chains speed the flow of products from factory floor to store shelf. Cell phones are ubiquitous. Mobile access to e-mail is rapidly becoming the norm.

The impact on the workforce is remarkable. Productivity is higher than it’s ever been. Buyers can shop the entire world without leaving their desk. Sellers have access to markets that were once beyond reach. The amount of information collected about customers, competitors and markets is unprecedented.

But there are times when it feels like all of these changes have overwhelmed the tools we use to do our day-to-day jobs. I wanted to share my thoughts on this important issue with you and other business decision makers and IT professionals.

The problem, really, is twofold. The first is information overload. Faced with the endless deluge of data that is generated every second of every day, how can we hope to keep up? And in the struggle to keep up, how can we stay focused on the tasks that are most important and deliver the greatest value?

The other problem is something I call information underload. We’re flooded with information, but that doesn’t mean we have tools that let us use the information effectively. Continue At Source

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