"There's no good answer to this question. If you say yes you seem like you're arrogant and if you say no it looks like you have no faith. So the answer is yes, someday," Ballmer said."The truth is, the number one thing Google benefits from is they did it right first," he said.Ballmer was interviewed on stage Tuesday at the Search Marketing Expo in Santa Clara, California, by Danny Sullivan, editor in chief of Search Engine Land and a longtime search industry watcher.A cornerstone of Microsoft efforts is a search and advertising deal with Yahoo, in which Microsoft Bing will become the search engine for Yahoo's Web sites, with Microsoft taking a share of revenue, and Yahoo will handle search ad sales for both companies' largest advertising customers.The deal is about increasing Microsoft's search volume, which helps it to fine-tune its search engine to give better results, and about bringing more eyeballs for advertisers, Ballmer said. He was asked if Yahoo will survive as a search company as Microsoft tries to "climb over it" on the way to the top. "Growing overall search share is job number one, and we need them to be successful with us," Ballmer said.
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