Microsoft Works to Soften Its Image in the Minds of Consumers

Posted by bink on January 23 2006, 4:10 PM. Posted in Microsoft Corp.

Microsoft is launching a $120 million advertising campaign to highlight its achievements around the globe

Come see the softer side of Microsoft? Microsoft's corporate image is often seen as the big, bullying American software company that gobbles up its rivals and stifles competition. The company is looking to change that image with a $120M USD advertising blitz aimed at showcasing its efforts in education and economic expansion in other countries across the globe.

The new ads will spread to the airways within the next coming weeks and will run during the Winter Olympics on NBC as well as high profile television shows like E.R. and 24.