Microsoft Teams Up With Ask.Com To Bolster Paid Search

Posted by sumeethevans on July 18 2007, 10:04 PM. Posted in Microsoft Corp.

Microsoft said Tuesday that it will add Ask.com to its network of Web sites that display paid search listings. Under the program, small businesses that purchase paid search ads through Microsoft's Office Live service will see their search listings appear on Web sites operated by Ask.com and its partners, in addition to Microsoft's Windows Live and MSN.com sites.

Ask.com's partners include the second tier search sites Dogpile, MySearch and Excite.

Microsoft's Office Live customers have access to adManager -- a Microsoft tool that allows users to select and bid on key words to be used in paid search campaigns. Under the alliance with Ask.com, adManager will now automatically extend the campaigns beyond Microsoft sites to Ask.com sites through integration with Ask.com's Ask Sponsored Listings service, Microsoft said.Full Story At Source